<aside>

Use the toggles (arrow icons) to reveal more information!

</aside>

A simple step-by-step guide to help you drive more revenue with targeted email campaigns.

⭐ Why These Emails Matter

Email is the highest-ROI channel for membership businesses — especially in December.

These done-for-you templates help you:

• Convert $0 LTV (Life Time Value) leads into paying subscribers
• Bring back churned customers
• Encourage monthly members to upgrade to annual
• Drive revenue during the biggest buying season of the year

Your only job is to choose the right template, customize it, and send it to the right audience.

Step 1 — Choose the Email(s) You Want to Send

Use the templates provided in this playbook:

• $0 LTV Leads → Turn non-buyers into first-time subscribers
• Churned Customers → Show them what's new + present a strong winback offer
• Monthly Subscribers → Offer a discounted upgrade to annual

Pick just one to start — simplicity wins.

Our recommendation is to target the biggest segment available to you.

To check which of your segments is the largest follow these directions: