Use this playbook to turn peak-season spikes into year-round revenue

Look at this checklist and compare it to your business. Fewer than 5 checks means you have a significant retention opportunity.

• [ ] I publish content consistently between major events (1–3 videos per week)
• [ ] I send push notifications regularly
• [ ] I have a welcome email or onboarding automation set up for new subscribers
• [ ] I host live Q&As or community discussions between events
• [ ] I offer an annual subscription plan and actively promote it
• [ ] I have a free lead magnet or preview content for non-subscribers
• [ ] I send a regular customer newsletter

Each section below matches a checklist item. Find the items you didn’t check off, and take the actions suggested.

<aside> 💡

Tip: Don’t try to do everything at once! Once you reach the first section to work on, stop. Don’t move on until you’ve done the actions inside.

</aside>

01 — I publish content consistently between events

What to post this week (copy and adapt):

• "Day 1 behind-the-scenes from [event name] — here's what actually happens before we go live" (use existing footage, no new recording needed)
• "The question we get most after every [event]: [your most common post-event question + your answer]"
• "3 things to work on between now and [next event]" (a quick tip or drill video — 5 to 10 minutes)

The simplest content system: Right after your event ends, record or batch 4 short clips while your energy is high. Schedule one per week for the next month. Done.

Quick rule of thumb: Aim for 1–3 posts per week. Consistency matters more than production quality.